The millennial generation and wealth transfer paves the way for ESG investing boom

While ESG (environmental, social, and governance) investing is growing across all investor segments, it’s the millennial generation that’s leading the trend. A huge wealth transfer in the upcoming decades could change how money is invested.

ESG investing involves considering non-financial factors when making investment decisions across three core areas: environmental, social, and governance. This may be done to reflect investor values or to identify risk and growth opportunities. While ESG issues are often associated with climate change and the environment, they can also include things like how a company treats its employees or the size of executive bonuses.

ESG investing is growing in the UK. Figures from the Investment Association show UK investors added almost £1 billion a month on average to responsible investment funds in 2020. Yet this remains a relatively small portion of the £8.5 trillion assets under management. However, there could be a shift that pushes ESG investing into the mainstream in the coming decades.

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